Women’s shopping is far more complex and involves s a very critical and complex thinking than the men’s shopping. Here we are not comparing their shopping behavior but this discussion is to better understand the shopping criteria of women specifically, the better understanding can help manufacturers, importers, marketers and also the designers. if we talk specifically about the clothing’s and apparels, because these two items lies in both in shopping buying products as well as specialty buying products now days. Now the question is that why it lies in specialty product category? The answer to this question is that because of their customized nature and their expensiveness like the designer wear is limited for the special customers and the price of those clothing is near to the price of any luxurious product.
with the help of designers are trying to turn the concept of standardization into customization and these customized products are further customized to satisfy the need of their customer and give them the feeling of uniqueness, and well the purpose is to make them specialty good so could charge the price accordingly. This is of course higher than the price charged on the standard clothing.