I can still just about remember my clothes shopping experiences as a young child. There wasn’t that much to choose from in those days and no such thing as the internet and so clothing was really a side issue. Clothes were not given too much consideration and everything I possessed had been purchased from a local department store. The landscape is very different now and I marvel at the sheer amount of choice that parents have and how much kids are actually interested in fashion. I don’t recall having any interest in what I was wearing back then but then we didn’t even have a colour television and so the world of fashion was foreign to me.
The most interesting development for me has been the departure from traditional colours. Years ago girls clothes were pink and boys clothes were blue but now garments are available in every colour of the rainbow and many styles are unisex. This situation is a giant leap forward and encourages self- expression and tears down stereotypes. I think if could have worn camouflage I would have had a much greater interest in what I was wearing and I would have loved the proliferation of animal orientated designs and funky characters now on offer. I have always been an animal lover but the creative flair of current fashion was distinctly absent in my childhood. There were few cute penguins and loveable bears!
Children seem very engaged in fashion these days in a way that my generation simply weren’t. The internet, multiple television channels and celebrity culture we now live with have inspired many youngsters to develop a real interest in what they are wearing. This may cause financial nightmares for parents and doubtless many arguments when the kids want to dress in something inappropriate. It does, however, hold the promise of young adults who are more comfortable with fashion and more confident as a result.
I don’t think the question of ethics in fashion was ever raised in my youth. The potentially damaging effects of mass production had not been considered but the environment is now very much to the fore with many brands producing ethical and sustainable clothing for children. The kids may not appreciate the benefits ofand rights for factory workers but many parents do and may be able to inspire their kids to grow up more aware of the issues.
Many of the fine brands coming to the fore in kids’ fashion are Scandinavian. These companies are bringing the region’s sense of practicality and appreciation of functional style to the clothing market with great success. There is a wonderful sense of fun and great use of colour in their styles but the clothes are also age appropriate and durable. It is little wonder that brands like, Pale Cloud and Mar Mar Copenhagen have had such an enthusiastic reception.
I wish I had been able to enjoy the breadth of fashion now available to kids. I may have taken a greater interest in my personal style and there is a fair chance that I would have had much more confidence in my personal image as a teenager. I still cringe when I think of mufty days at school when a group of rather awkward kids would stumble into lessons looking self-conscious but all largely wearing the same thing. I don’t think that would happen now.
is a keen writer and business women who divides her time between writing and running her bridal shop