Promotional clothing, whether for use as a long term marketing plan or as a short term advertising tool, should be interesting, wearable and sellable. Most importantly, your clothing must promote and sell your business; especially if you are planning on having someone other than your employees wear it. Promotional clothing is in a league of its own in the area of marketing and everything from styles to colours and artwork can influence what people think of your brand. Whether you’re designing embroidered polo shirts for your employees, t-shirts to sell or are even creating stylish baseball caps in the hope of starting a new craze, you can use the following advice to help choose and design your promotional clothing.
If You Have a Logo, Incorporate it
A logo is one of the most powerful branding tools which means that it is extremely important in any sort of marketing ploy. Business owners who do not have a logo should seriously consider investing in the design of a logo for use on clothing, business cards and even paper. Your logo allows people to instantly recognise your business and hopefully associate it with your products. Including your logo on an embroidered polo shirt design allows potential customers to associate your logo with the business and can greatly help to increase brand recognition over a short period of time. On the other hand, your shirt shouldn’t only contain your logo. By adding an element of interest or fun to the shirt, people will become more attracted to your style of clothing and hence your brand will become more marketable.
Choosing a Colour
Black and white can be ‘safe’ colours, but they can also be boring. Most experts suggest that unless your business is very professional, then you should cut away from black and white designs and move towards something a little bolder. Colours like yellow, red, burgundy and blue are all making waves in the fashion industry which makes then excellent choices for promotional clothing. However, you should also choose colours that go well with your business. Choosing a white polo shirt and then embroidering it with blue and red designs would be a great way to incorporate both fashion and a relatively safe design. On the other hand you could also choose a more vibrant colour such as burgundy and then decorate it with black, white, or even yellow, to create an eye catching and beautiful design.
Designing a Shirt to Sell
Even if you do not actually plan on selling your clothing, you want to make it sellable. An embroidered polo shirt that makes people stop and think or that is very easy to wear is much more effective advertising tool than something which is boring. Consider funny catch phrases, actual artwork or even cartoon images that could catch people’s attention. After the interest factor, you want to make sure that your business name, logo and contact information is clearly visible on the shirt. For maximum effect, try placing a logo on the front and contact info on the back to separate the two important pieces of information and to ensure that collectively the features of your clothing do not ruin the visual impact of the shirt.
Setting a Budget
Last but not least, you have to set a budget. Decide how much you can afford to spend one each shirt and then use your budget to go from there. For example, a lightweight cotton T-shirt is much cheaper than embroidered polo shirts, but if you have the extra money, the latter might be more effective for marketing. You can use your budget to help determine everything from material to the size of the design, as well as the number of shirts you order. There are many places where you can design and order cost effective embroidered clothing so consider shopping around and choosing a great seller before you place your order.
Sam Mulder is a writer who believes that by putting your logo and brand identity onand other forms of promotional clothing, you can create a great and eye catching way to push your businesses image forward.